E.L.F.?

The '?' is because I have never used this brand before FYI! However, as a devotee follower of Lollipop26's youtube videos I have heard a little about this brand (if you are as addicted to make up as me check out her channel http://www.youtube.com/user/lollipop26?blend=1&ob=4 or her E.L.F. specific videos for more on the brand http://www.youtube.com/watch?v=dfhP385xq_M&feature=channel_page and http://www.youtube.com/watch?v=QuRzsu_67X0&feature=channel_page).

So, firstly E.L.F. stands for eyes, lips, face and is originally an American brand set up in New York (where else!) by Scott-Vincent Borba, the man behind Hard Candy's cosmetics line. The UK arm is run by Welsh brother and sister team, Neil Phillips and Jo Westlake and has been endorsed by beauty editors from GMTV, This Morning, Hello!, Marie Claire, Glamour, Grazia, The Times.

But like I said Lollipop26 (aka Laura) is the one who got this brand into my brain through the power of her awesomely addictive videos (when I first found her channel I sat and watched her entire back catalogue in one go!). Not only has she raved about about E.L.F.'s product quality but after recently ordering from their website has found that delivery time is quite frankly ridiculously speedy (http://lollipop26writes.blogspot.com/).

E.L.F. is only available online which is how they keep their prices so low. They offer anything and everything that comes under the header 'cosmetics' - eyes, lips, face, brushes, kits and gifts, tools, elements (pre-designed and cutomisable eyeshadow palettes), cases, mineral products and their more professional Studio line.

So, they offer everything under the sun, their products are being raved about from all angles but the best bit for me (as you will have seen with my Barry M polish collection I can never buy just one) is the prices - Shimmering Facial Whip for cheeks, eyes and lips £1.50, Nail Polish £1.50, Shielding Hydro-tint Spf 15 er £1.50! The part I'm really excited by is the customisable lipstick palletes (surprise surprise just £1.50 for the pallette) with all of the lipstick patties at only 75p for a limited time. Minus the on sale products you may have noticed a bit of a theme - everything really is just £1.50 and no, they're aren't sample sizes. The blurb on the site says that it's because they keep they're packaging minimal and their overheads are low due to internet trading and marketing (though the Studio range, for obvious reasons is a little more expensive though by no means pricey).

The site looks sleek, clean and professional - what I think any woman wants a beauty brand she uses to convey - and incredibly easy to use (my mother could probably get herself around it and that's really saying something). They also have extra sections which create a community feel to the site plus a Facebook fan page if you're that way inclined.

Standard UK delivery is £2.95, next day £6.95. They are currently offering free p+p with a £30+ spend (and I think that could be easily done).

So I love the site, the look of the products and of course the prices but can't say anything personally about the products themselves until I've tried. So I feel after this loooong blog post it is only fair to go and have a little splurge (for reasearch purposes of course lol).

xoxo

*EDIT* Have just started shopping and just wanted to say that while the colour swatches are tiny if you hover over them they do appear bigger on the left-handside in the product container!